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London, the city where anything is possible.

Townhouses in Belgravia and Chelsea, exceptional apartments in Mayfair, new-build residences with outstanding service, villas and apartments on the private gardens of Notting Hill: I introduce you to trusted agents at the heart of Prime Central London, so you can buy or sell with complete peace of mind.

Leonor de la Serna in London, on the steps of a townhouse
My perspective

Three years at the heart of the London market.

I lived in London for three years, working as a buying agent: I guided buyers through their search and worked with every agency across Prime Central London. I have kept very strong ties, and I am still in regular contact with these agents.

I love the energy of this city, its deeply international spirit, the feeling that anything is possible. And I discovered a level of service there that truly impressed me: to me, the best agents I know are in London.

I still miss London a little, but I go back regularly. And it is a real pleasure to support clients there today who are looking for excellence, alongside people I trust completely.

Where to live in London

Prime Central London, neighbourhood by neighbourhood.

My agents focus on Prime Central London, around Hyde Park and the royal parks, as well as a few family neighbourhoods a little further west. Each address has its own atmosphere: here is how I see them.

The historic heart

Mayfair and Belgravia

London's most prestigious addresses, between Hyde Park, Green Park and Buckingham Palace. Townhouses around Belgravia's private garden squares, exceptional apartments in Mayfair, and new-build residences offering five-star-hotel service: concierge, security, spa.

Ideal for: townhouses, exceptional apartments, serviced residences.

Elegant London

Chelsea and South Kensington

White stucco townhouses, leafy garden squares, museums and boutiques. South Kensington is also home to the Lycée Français Charles de Gaulle, much loved by French-speaking families.

Ideal for: families, townhouses, neighbourhood life.

Gardens and villas

Notting Hill and Bayswater

Notting Hill's famous villas and apartments on private communal gardens, its colourful streets and its market. And Bayswater, north of Hyde Park, increasingly sought after for its large apartments and new prime developments.

Ideal for: private gardens, charm, space.

Village spirit

Marylebone

A true village in the heart of London: Marylebone High Street, its cafés and shops, steps from Regent's Park. An address that is both central and peaceful.

Ideal for: neighbourhood life, apartments, the parks.

Central calm

Pimlico

Rows of white Georgian and Victorian houses, quiet streets, close to Westminster and the Thames. A more discreet alternative to neighbouring Belgravia and Chelsea.

Ideal for: calm, understated elegance, townhouses.

Families

Fulham and Parsons Green

Further west, around Parsons Green: beautiful family houses with gardens, a village atmosphere and many schools. Some of my searches focus here.

Ideal for: houses with gardens, families, schools.

Before you buy

What every buyer should know in London.

The London market is one of the most liquid in the world, but it has its own rules. Knowing them from the start helps you move quickly, and with confidence.

I.

The best opportunities circulate privately

In Prime Central London, many exceptional properties are sold discreetly, before they are ever advertised. Direct access to the right agents often makes all the difference.

II.

Beware of gazumping

In England, until contracts are exchanged between solicitors, a seller can accept a higher offer from another buyer: this is gazumping. A ready file, solid financing and trusted relationships with agents are the best protection.

III.

Freehold or leasehold

Many apartments are sold leasehold, with a long lease. The remaining lease length and the annual service charges strongly affect value, so check them carefully.

IV.

Plan for stamp duty

Stamp Duty Land Tax is progressive: up to 12% on the portion of the price above £1.5 million. Add 5% for a second home, and 2% for buyers who are not UK resident.

V.

New builds with services

Prime Central London's new residences offer a true lifestyle: concierge, security, spa, sometimes hotel-style service. A favourite of international buyers looking for a turnkey pied-à-terre.

VI.

Street by street, everything changes

In London, value is decided street by street. Within the same neighbourhood, some streets are highly sought after and others far less, with significant price gaps. Being guided by someone who knows every address is essential.

This information is indicative and may change. It does not replace advice from a solicitor or tax adviser.

Do you have a project in London?

Buying or selling, apartment or townhouse: let's talk. I will call you personally within 24 business hours, and introduce you to the agent best suited to your project.